1. Increased Exposure to Potential Customers
Worldwide, there are over 2.32 billion monthly active users on Facebook as of December 31, 2018. No matter what business industry you’re in, if you have a business Facebook page and you’re active on it your bond to get a solid following.
2. Build Long-Term Relationships
Facebook pages are a really great way to centralize information and also engage with your customer base in a one-on-one format. Unlike faster platforms like Twitter, or image-oriented ones like Instagram, Facebook gives you the space to create a more long-term, interactive platform where you or your social media employees can really engage with your customer base.
3. It’s FREE!
Regardless of whether your business is just starting out, or you have a respectable or sizeable following of loyal customers, a Facebook page remains free to set up, making it a great low-cost marketing strategy.
4. Keep Up with Trends and Best Practices
When linking blog posts on your page, or pinning each week’s top hit to your timeline, you can start conversations among your customers and followers and get a pulse on their opinions about important topics, such as industry changes, trending topics, brand alterations, or best practices.
5. Centralize Your Audience
Facebook is also a solid means of centralizing your audience. While a website is crucial to driving business performance and informing both frequent and prospective customers of what your business does, a Facebook page can often serve as a place where you can build your business’s brand and can serve your mission on a more interactive level.