What is SEO?
SEO is short for Search Engine Optimization. Search engine optimization is the process of affecting the online visibility of a website in a web search engine’s unpaid results. Whenever you search a term on google or any popular search engine the websites that show up on the first page are all practicing SEO. Without SEO they would be lost on pages 20+.
Why Your Business Needs SEO
Every business, big or small, needs some kind of Internet exposure today. Because that’s where the world is headed. And if your business doesn’t catch up, it is bound to stay behind. Having a website builds a foundation for your online presence but SEO lets your ideal clients / customers know that your actually here. In simple terms, without SEO your website will not be found online unless you’re running ads or someone specifically searches your websites domain name. SEO is most often the primary source of website traffic. Even though there are multiple ways to promote your business on the web, nothing comes close to the power of SEO, as it is known to fetch you a high ROI when applied effectively.
Here’s how SEO can help you in the long run…
- It lets you drive targeted, organic search traffic that is relevant to your industry
- It helps your brand gain higher visibility and more exposure
- It makes it easy to attract people that will convert into customers/clients
Now, a lot of businesses still have a misconception about SEO: that it doesn’t compare well with the popular form of marketing: word of mouth.
What they fail to realize is SEO is the word of mouth of the Internet era. It’s a whole new way to gain more referrals for your business at a lesser cost. When you look at traditional word of mouth marketing, you find that it is not as scalable as search engine optimization, which makes SEO much more powerful.
If you look around, you’ll find that every business that’s determined to grow is taking SEO seriously. Gone are the days when SEO was only an option. Today, it has become an integral part of an effective digital marketing strategy. The kind of potential it can create for a business is nothing to ignore.
Here are a few stats:
- 90% of overall traffic on the web is generated by search engines.
- 81% of people use search engines to do their homework before committing to a big purchase.
- 64% of Internet users depend on the search engines to decide whether to buy something or not.