Although video takes more time and resources than text, 79% of customers say they’d rather watch a video to learn about a product than reading text on a page. 84% said that they’d been persuaded to make a purchase after watching a video. At Kurve, we’ll help you come up with the ideal video for your business.
Video production is the process of creating video by capturing moving images (videography), and creating combinations and reductions of parts of this video in live production and post-production (video editing). At Kurve, we will help you achieve your videography goals. Whether you need to hire a videographer to augment your current team, contract subject matter experts to help with a certain aspect of your project such as business analysis, drone videography, corporate communications, customer or client testimonials, project management and/or quality assurance, OR looking for a complete end-to-end video production to be delivered, we can meet your needs.
The first step in our process is to discuss with the client what they want to achieve with their video and figure out how we can build upon their initial thinking.
Here are some initial questions we often ask our clients:
- Why do you want a video?
- Who is the audience?
- What action do you want viewers to take?
- What does success for this project look like?
- Where will the video initially be published?
- What is the marketing and distribution plan?
From here, we create a development package that includes an idea, plan, timeline and budget. Once this is in place, the client approves the project and we transition to the pre-production phase.
This is when we do everything we need to prepare for a successful video shoot. It is a lot of work, and because it’s not the rolling camera or chopping up footage, it can seem less important. But in fact it’s pivotal. This phase involves thousands of decisions that affect the success of the next three phases and the quality of the final product. It’s important to spend appropriate time here and get all those decisions right.
The main task of production is to capture the project assets. In other words, this when you roll camera, create the animations, etc. Here is where all the time and energy spent preparing culminates into something special.
And this stage is where you turn something special into something final. In this phase, we edit the video; add music, audio effects and voiceover; adjust sound and color; add titles and credits; create special effects; create publicity materials; and release the project for your target audience.
5. Marketing & Distribution
Once the project is out in the world, we need people to watch it. So we’ll shift our efforts to the marketing and distribution plan our team drafted for the client back in the beginning of the process.