Many of our clients are uninformed when it comes to understanding what digital marketing is and how it will affect their business. We will answer some frequently asked questions in this blog post!
What Is Digital Marketing?
Digital Marketing is a way for you (the brand) to directly connect with your audience (your clients/customers). By using methods and strategies proven to work, as well as developing unique strategies that work for you, you can utilize digital marketing to its full extent. The Digital Marketing umbrella covers the following services: Web Design & Development, Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay-Per-Click (PPC), Content Marketing, Email Marketing, Influencer Marketing, Affiliate Marketing, Search Engine Marketing (SEM) Remarketing & more. For more information on specific services refer to our website (www.kurvemarketing.com) or our other blog posts.
How Will It Help Your Business & How Can I Start?
The answer to this question varies per business, but simply put, you will develop a brand-customer relationship that may be difficult to do using any other methods of marketing. Whether you are just starting up or have been in business for a long time, marketing is vital to your growth and success as a business. In the early stages you may find it difficult to allocate some, if any, money towards a marketing budget. Which is WHY we are EXCITED to tell you … Marketing your business is FREE!!! By using platforms such as Facebook, Twitter & Instagram, you can develop and maintain a positive brand image in two simple ways.
Simple Way #1
The first way you can develop and maintain a positive brand image for your business is by engagement. People like to be HEARD! When your clients comment on your social media or send you a direct message, they WANT you to reply and acknowledge them. Companies like Jet Blue, Chipotle and Wendy’s thrive when it comes to engagement. As of 2019, 79% of the U.S. Population is on social media (Statista). If you simply address concerns your customers have, on a platform that they regularly use, you have already paved the way for future success when it comes to your online brand. Here is what you should do to engage:
- Respond to every comment or message in a timely manner (Show your customers that you’re there for them around the clock)
- Like and comment on pictures related to your industry using #hashtags
- Use relevant #hastags on your posts to increase likes and engagement from other users
Simple Way #2
Another way to promote and maintain a positive brand image is to PROVIDE VALUE for your customers by using every (Free) platform to your disposal to build relationships with your clients. Instead of posting generic content, post something that will draw your audience in and get them to engage with your company now, and in the future. Here is what you should offer to provide value:
- Informative Content
- Free Newsletter/Blog
- Free E-Books
If you incorporate some or all of strategies above you are destined to succeed in the realm of digital marketing. However, these are only two of the many methods you could use. If you are unable to allocate the time to develop or maintain your online presence (we get it, you’re busy), Visit us at kurvemarketing.com, fill out the contact form and we will work with you to develop, implement and/or execute a strategy that works for you.